About us

Built in Calgary.
Tested on Alberta ranches.

Agrivanna was founded in October 2024 to build ranch records people actually keep: spoken at the chute, saved with no signal, and useful back at the house.

R&D prototypeThe Agrivanna founders with an early collar prototype

Who we are

Engineers, ranchers, operators.

Agrivanna is a small team that built a system most of the industry said couldn't exist: offline grazing intelligence that works on working ranches. Here's who's behind it.

Co-founders

The three building the company.

Amirhossein Foroughi
/ 01

Chief Executive Officer

Amirhossein Foroughi

Product · AI · Satellite intelligence

MSc Software Engineering. AI engineer and software developer leading Agrivanna's product strategy, AI platform, and satellite forage intelligence. Sets the technical north star for the company.

Aminreza Abbasi
/ 02

Chief Technology Officer

Aminreza Abbasi

Edge AI · Jetson · Hardware integration

Computer science student and edge AI specialist. Oversees Agrivanna's software stack, hardware integration, and Jetson-based deployment — everything that runs on the collar and in the field.

Haden Harrison
/ 03

Chief Operating Officer

Haden Harrison

Ranch ops · Go-to-market · Finance

BCom student and ag operator. Manages operations, rancher relationships, and commercial execution. The voice of the customer inside the company — and the founder most likely to be in a truck.

Advisory board

The people we call when it counts.

/ 01
Bita Asghari

Bita Asghari

Hardware Lead · Ph.D.

PhD engineer and FPGA expert directing Agrivanna's collar hardware design, embedded systems, and low-power edge compute. The reason the collar lives on solar alone.

LinkedIn
/ 02
Jim Lynch-Staunton

Jim Lynch-Staunton

Lead Field Validation Partner

Data-driven multi-generation rancher. Agrivanna's primary validation partner at Antelope Butte Ranch, where the system is tested against real cattle, real terrain, and real weather.

LinkedIn
/ 03
Alireza Foroughi

Alireza Foroughi

Veterinary Science Advisor

Veterinary science PhD candidate. Advises on cattle welfare, herd behavior, and grazing science — the biology behind every AI recommendation the PRS makes.

LinkedIn
/ 04
Soheil Ghazizadeh

Soheil Ghazizadeh

Hardware Advisor · Enclosure & Form Factor

Built the hardware enclosure and form factor for the Agrivanna collar. Continues to advise on hardware design as the collar moves toward field-ready production.

LinkedIn
/ 05
Jason Donkersgoed

Jason Donkersgoed

Advisor · Strategy & Leadership

Leadership coach and THRIVE SVG advisor. Supports Agrivanna's strategy, team development, and milestone execution. The operating-rhythm advisor behind the founders.

LinkedIn
The Agrivanna team

Built in Calgary.
Tested on Alberta ranches.

Our story so far

From Calgary to the herd — and beyond.

Every milestone since October 2024, plus what we're building toward next.

Oct 2024Complete

Agrivanna founded

Three co-founders start the company in Calgary, Alberta.

May 2025Complete
TechStart UCalgary

TechStart UCalgary

Named Student Startup of the Year.

Nov 2025Complete
THRIVE Cohort VII

THRIVE Cohort VII

Joined the THRIVE SVG Academy — global agrifood innovation network.

Nov 2025Complete
Plug and Play

Plug and Play

Accepted into the Plug and Play Kananaskis accelerator.

Feb 2026Complete
Aurrin Ventures

Aurrin Ventures

Won Most Investible Company at the Aurrin pitch competition.

Mar 2026Complete
Hunter Hub Liftoff

Hunter Hub Liftoff

Second place at UCalgary's flagship startup competition.

Apr 2026Complete
The Arena · 1st place

The Arena · 1st place

Top Canadian university startup at The Arena pitch competition.

Summer 2026In progress
R&D prototypeFirst ranch pilots

First ranch pilots

First real-world deployments at partner ranches in Alberta.

Late 2026Planned
Product refinement

Product refinement

Iterate on hardware and software from pilot data.

2027Planned
Western Canada

Western Canada

Expand pilots and commercial deployments across the prairies.

Who it's built with

Designed at the chute,
not in a boardroom.

We build alongside cattlemen running real terrain, real mud, and real weather — and with the University of Calgary, Alberta Innovates, and the Canadian Forage and Grassland Association.

Ranch near Rosetown, Saskatchewan

Ranch near Rosetown, SK

Ranch near Nanton, Alberta

Ranch near Nanton, AB

Working with

Built with Canadian research, funding, and ag equipment partners.

Try it on one chute run.
You'll know by the last calf.

Send us a note and we'll set your ranch up ourselves — pastures mapped, herds in, wand paired. Then take it to the chute and see if it keeps up.